Licence Terms
In the world of photography, it is common for the product to be licenced for a certain purpose to a certain person for a fixed period of time. That is my approach here – but my version works for the vendor.
The copywrite of the images remains with me at all times.
ThE important bits!
How can I use the photos?
Sell your house
Once the property is sold, the licence expires.
Real estate agents
You may also pass them to your nominated real estate agent for them to facilitate the sale of your property. Should you wish to pass them to subsequent agents, and you require copies, a small administration fee may apply if the images and / or video have been archived. This is generally after 2 weeks. Contrary to what many people think, secure digital storage is not free!
The previously employed agent may, of course, provide you with copies or pass them on to the newly appointed agent. All agencies keep copies of the photos (at least for their own purposes) so a refusal to provide these may tell you a great deal!
Once the property is sold, the licence expires.
Rent your property
You are licenced by me to use the images and / or video to advertise your property in perpetuity. You can use them in print and digital advertising as you see fit.
If you sell the property, the licence expires. And again, if you require copies from me, an admin fee may apply.
If you have purchased a property and then wish to use to use the photographs that were used in the marketing of the sale to advertise your rental, you will need to negotiate a new licence agreement with the photographer. The consent of the vendor, in writing, will also be required. The agent involved (if any) has no authority to grant permission for the use of the photographs.
Commercial business, builders, etc
What Can’t I do?
Pass on, give or sell the images
Real estate agents
Your nominated real estate agent(s) do not have the automatic right to use the images and / or video to promote their own business interests, even if they paid for them. For example, they will invariably wish to promote the success of their sale process. They need both your and my permission to do that. My licence terms override all and any agreements you have entered in to independently with the agent. Again, I retain copyright of the images at all times.
In my experience, most agents will politely ask to use the images and a (small) few just take them. Whilst you are still protected by my copyright status, it may be arduos / impossible proces to remove all the images from publication. Please ask any prospective agent about this before you enter into a contract with them. It may be a good indicator of who the agent is actually working for.